Johnny New Hire P&P Overview Video

Situation: At SpiralHealth (original client/customer name change due to confidentiality arrangement), there was a recurring issue with employees not fully understanding or adhering to the company's policies and procedures. This lack of compliance led to operational inefficiencies and occasional breaches of protocol, which negatively impacted the company's performance and reputation.

Task: As the Senior Technical Writer on our policy team, I was tasked with creating an engaging and informative animated video to increase employee awareness and understanding of the company's policies and procedures, emphasizing their importance and encouraging compliance.

Action:

1. Conducted an initial assessment by reviewing incident reports, employee feedback, and compliance data to identify the most common areas of non-compliance.

2. Researched best practices in creating effective educational videos, focusing on animation to make the content engaging and memorable.

3. Developed a storyboard and script for the video, outlining key messages and scenarios that illustrated the importance of adhering to company policies and procedures.

4. Produced the video, using Camtasia, Powtoons, Fiverr talent for voice narrations and AudioJungle.net royalty-free music for soundtrack, ensuring it was visually appealing and aligned with the company's branding.

5. Conducted a pilot screening with a small group of employees to gather feedback and make any necessary adjustments to the video.

6. Launched the video through the company’s internal communication channels, including the intranet, email newsletters, and during team meetings.

7. Monitored engagement and feedback to measure the video's impact and identify areas for improvement.

Result: The animated video led to a 50% increase in employees awareness and adoption of the company's policies and procedures, as measured by follow-up surveys. Employees provided positive feedback, noting that the video was engaging, informative, and helped clarify the importance of adhering to company policies. Overall, the video successfully increased awareness and compliance, contributing to improved operational efficiency and a stronger organizational culture.