AI + ADDIE in Action: Design Phase
A Real-World Instructional Design Case Study (Fictional Client)
What happens after Analysis?
This is where ideas become intentional. This case study showcases how I translated stakeholder insights, learner resistance, and business goals into a fully realized learning experience design, powered by both instructional design principles and AI as a strategic partner.
This is not just course design.
This is learning architecture.​​​​​​​​​​​
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The Challenge
A benefits management company (Healthy R U) is preparing to introduce AI tools across the organization.
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​​The problem?
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Adoption resistance.
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Employees fear job displacement
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Leaders lack hands-on experience with the tools
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Trust in AI decision-making is low
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Regulatory and compliance concerns are high​
The organization doesn’t just need training. It needs a shift in mindset, behavior, and confidence.
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​​​​​​​​​​​​​​​​​​​​​​Each module begins with a scene, not a slide. Because before learners accept instruction,
they need to see themselves in the story.
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Meet the Experience
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This design includes:
✔ A complete Character Bible (with AI-generated visual prompts)
✔ 9 fully scripted modules (dramatic scenes + instructional flow)
✔ A branded learning pitch deck with narrative speaker notes
✔ A defined learning strategy and modality approach
✔ A multi-tool production pipeline integrating AI and traditional development tools
The AI Advantage
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Traditionally, this level of design would require a/an:
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Instructional Designer
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Scriptwriter
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Visual Designer
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Developer, and
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Multiple rounds of iteration
In this case?
Claude AI was used as a thinking partner and creative collaborator to:
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Accelerate ideation
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Expand creative direction
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Maintain consistency across narrative and visuals
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Reduce time from concept to first draft
Not to replace the work, but to enhance the process.
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What This Demonstrates
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This project reflects how modern instructional design can:
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Move beyond content delivery into experience design
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Address emotional and behavioral barriers to learning
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Scale storytelling as a strategic learning tool
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Leverage AI without compromising instructional integrity
Explore More of the Design Package
Project Examples below:
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Example of Music Video Edutainment (Created Using Higgsfield, OpenArt AI, Musicgenerator AI, and Camtasia)